{"id":5799,"date":"2022-06-30T10:52:59","date_gmt":"2022-06-30T08:52:59","guid":{"rendered":"https:\/\/www.aiman.com\/?page_id=5799"},"modified":"2023-04-19T11:15:42","modified_gmt":"2023-04-19T09:15:42","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.aiman.com\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-dc37a1502f34832cabb22fe3dbf35b13\">\n.avia-section.av-av_section-dc37a1502f34832cabb22fe3dbf35b13{\nbackground-color:#10477c;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-dc37a1502f34832cabb22fe3dbf35b13 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5799'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a\">\n#top .av-special-heading.av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a .av-subheading{\nfont-size:10px;\n}\n<\/style>\n<div  class='av-special-heading av-lgkuby1k-2e7ba5898b067cbc0522bbfd3964cc2a av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Marketing<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5799'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-1e26125d131ba13f1accaa8241be1528\">\n.flex_column.av-av_one_half-1e26125d131ba13f1accaa8241be1528{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-1e26125d131ba13f1accaa8241be1528 av_one_half  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lgm2xgxx-e948bc946e3ab656572800f6be3bd9dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Cristian Son<\/h4>\n<h5><em>Head of Marketing and External Relations <\/em><\/h5>\n<h6><a href=\"mailto:cristian.son@aiman.com\">cristian.son@aiman.com<\/a><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4307 size-square alignleft\" src=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/FOTO-CRISTIAN-SON-15-APRILE-2022-180x180.jpg\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/FOTO-CRISTIAN-SON-15-APRILE-2022-180x180.jpg 180w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/FOTO-CRISTIAN-SON-15-APRILE-2022-80x80.jpg 80w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/FOTO-CRISTIAN-SON-15-APRILE-2022-36x36.jpg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><strong>Cristian Son<\/strong> is Head of Marketing &#038; External Relations at A.I.MAN., CEO and Group Publisher of TIMGlobal Media. He has been operating in the <strong>B2B publishing industry<\/strong> for 25 years. His career began as a freelancer for the Miller Freeman group and then continued as an employee for the Elsevier Publishing Group.<\/p>\n<p>He has worked for Thomas Industrial Media since 2001, where he was the first editor of the magazines IEN Italia and <strong>Manutenzione T&#038;M<\/strong> and then a reference Publisher for the Italian branch. Since 2013 he has been the Group Publisher of <strong>TIMGlobal Media<\/strong>, the new company name of Thomas Industrial Media<\/p>\n<p>The <strong>B2B<\/strong> publishing sector sees the support of industry <strong>associations<\/strong>: Cristian Son has always worked in this field and, since 2016, has held the role of <strong>Head of Marketing<\/strong> of A.I.MAN., the Italian Maintenance Association.<br \/>\nHere, he also holds the role of Delegate of <strong>EFNMS<\/strong>, European Federation of National Maintenance Societies, and has now become Head of External Relations.<\/p>\n<p>Since 2014 <strong>he has taught<\/strong> Technical Publishing in the second level Master&#8217;s degree at the <strong>Universit\u00e0 Cattolica del Sacro Cuore<\/strong>.<\/p>\n<p><strong><a href=\"https:\/\/youtu.be\/VBxovhD3MT0\">Watch the clip<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/youtu.be\/VBxovhD3MT0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4429 size-medium\" src=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Cristian-Marketing-300x171.png\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Cristian-Marketing-300x171.png 300w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Cristian-Marketing-768x439.png 768w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Cristian-Marketing-705x403.png 705w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Cristian-Marketing.png 802w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-da852e3ef3e55b029d2629c41a20524d\">\n.flex_column.av-av_one_half-da852e3ef3e55b029d2629c41a20524d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-da852e3ef3e55b029d2629c41a20524d av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lgm31qfy-9e5114e73a518fc41b4549a0f939ae2f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Marco Marangoni<\/strong><\/h4>\n<h5><em><strong>Communication &#038; Partners Coordinator \u00a0<\/strong><\/em><\/h5>\n<h6><a href=\"mailto:marco.marangoni@aiman.com\">marco.marangoni@aiman.com<\/a><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3922 size-square\" src=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/05\/Marco-180x180.jpg\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/05\/Marco-180x180.jpg 180w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/05\/Marco-80x80.jpg 80w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/05\/Marco-36x36.jpg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/p>\n<p><strong>Marco Marangoni<\/strong> is the Communication &#038; Partners Coordinator of <strong>A.I.MAN<\/strong>. and Associate Publisher <strong>TIMGlobal Media<\/strong>.<br \/>\nHe has been working in the field of communication and <strong>B2B publishing<\/strong> for 15 years: after scientific training, he graduated in Communication Sciences.<\/p>\n<p>In 2008, he became a freelance journalist and joined Thomas Industrial Media, while in 2010, he assumed the role of editor of <strong>Manutenzione T&#038;M<\/strong> the Official house organ of A.I.MAN.<\/p>\n<p>His brilliant career made him first an Editorial Coordinator for Italy, and later, with the company&#8217;s transition to TIMGlobal Media, he first assumed Editorial Global Coordinator and then Associate Publisher at the European level.<\/p>\n<p>He has always been an expert in the editorial aspect, and in recent years he has also been able to deal with management aspects, as well as marketing and commercial ones.<\/p>\n<p>Since 2014 <strong>he has taught Technical Publishing<\/strong> in the second level Master&#8217;s degree at the Universit\u00e0 Cattolica del Sacro Cuore.<\/p>\n<p><a href=\"https:\/\/youtu.be\/jGsPzqSRhq0\"><strong>Watch the clip<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/jGsPzqSRhq0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4430 size-medium\" src=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Marco-300x171.png\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Marco-300x171.png 300w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Marco-768x437.png 768w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Marco-705x401.png 705w, https:\/\/www.aiman.com\/wp-content\/uploads\/2022\/06\/Marco.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5799","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - AIMAN - Associazione Italiana Manutenzione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aiman.com\/en\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - AIMAN - Associazione Italiana Manutenzione\" \/>\n<meta property=\"og:url\" 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